Ulta’s 21 Days of Beauty 2023: Shop 50% Off ABH, Tarte, Elemis & More

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Out of all the big beauty sales, we have to admit this is our favorite. Ulta’s 21 Days of Beauty 2023 is as epic as can be, with three full weeks of half-off deals. We’re talking 50 percent off best sellers and new products from brands including Tula, Anastasia Beverly Hills, Smashbox, Benefit Cosmetics and so much more. There’s haircare, makeup, skincare, nails, beauty tools—everything. Like past years, each day features a different brand or product on sale so you’ll want to game-plan exactly what and when to shop.

You’ll want to be sure to download the Ulta app, too, for a variety of reasons. You can use the live try-on experience, GLAMlab, to test out colors, as well as access app-only deals. Many steals are brand-new, never-before-seen so you don’t want to miss them.

Have your eye on something specific? Looking to spring clean your makeup bag and stock up on complexion essentials? Check out some of the best first week deals below and come back here to get shopping.

Tarte Maneater Mascara in Black

Get tons of volume with no flakiness with this cult-fave mascara. Shape Tape Full-Coverage Foundation is also on sale.

Peach & Lily Power Cocktail Lactic Acid Repair Serum

Brighten and gently exfoliate your skin with this 10 percent lactic acid-infused serum. The brand’s Matcha Pudding Antioxidant Cream is also half off.

Elemis Pro-Collagen Marine Cream

This luxe face cream features marine and plant actives to hydrate and firm skin.

Urban Decay Cosmetics Vice Hydrating Lipstick

Don’t sleep on these super-pigmented, long-lasting vegan lipsticks that feel nourishing on the lips.

Conscious Beauty

You’ve seen Youthforia’s PreGame Daily Protective Primer all over TikTok. Now’s the time to try it half-off, as well as other cruelty-free faves.

Beekman 1802 Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter

This sunscreen, moisturizer, and primer in one also works to hydrate and repair skin.

Murad Targeted Wrinkle Corrector

This viral serum temporally mimic the effect of Botox and folks are obsessed. It’s never been included in Ulta Beauty’s sales before!

Stila Stay All Day Waterproof Liquid Eye Liner

Stock up on everyone’s fave liquid eyeliner, in seven shades.

Too Faced Lip Injection

Maximum Plump Extra Strength Lip Plumper and Lip Injection Extreme Lip Plumper are both half off with really pretty color options.

About-Face Lip

For the first time, About-Face’s TikTok-viral Paint-It Matte Lip Color and Matte Fix Lip Pencil are included in the online-only sale.

Lancôme La Vie Est Belle Eau de Parfum

All sizes of this sugar-and-warm-vanilla perfume are on sale for the first time.

Clarins Double Serum Firming & Smoothing Concentrate

This powerful serum contains 21 potent plant extracts to target wrinkles and firm skin.

Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer

This creamy, longwear, creaseproof concealer has 50 natural matte shades to choose from.

Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose

Pick up the petite FDA-cleared Mini+ Facial Toning Microcurrent Kit for half off online-only. It comes with the Silk Crème Activator, Aqua Gel and Application brush.

Kiehl’s Since 1851 Midnight Recovery Concentrate

This nourishing face oil helps reduce fine lines and boost radiance all at the same time.

Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie

Stock up on this cult-fave brow pencil that comes in 12 shades.

CosRx Master Patch Set

Stock up on some of the best pimple patches on the market. It;s less than $10 for 90 of ’em!

Nudestix Nudescreen Daily Mineral Veil SPF 30

Only online, get Nudestix’s tinted sunscreen (available in five shades!) for half off.

Women-Owned Brands

The TikTok-viral Keys Soulcare Let Me Glow Illuminating Serum gives skin the prettiest glow — and it’s only on sale at Ulta Beauty.

bareMinerals Gen Nude Powder Blush

These eight ultra-silky, talc-free blushes are all half off.

Black-Owned Brands

If you haven’t tried Black-owened brands such as Uoma, Juvia’s Place and BeautyStat, now’s the chance. To wit, Uoma Beauty Badass Icon Matte Lipstick is half off.

Live Tinted Huestick Multistick and Huestick Corrector

Shop these 4-in-1 eye, lip, and cheek multisticks — plus color correctors — from founder Deepica Mutyala.

Dr. Brandt Pores No More Pore Refiner Primer

Only online, grab mattifying and pore-refining primer for 50 percent off.

Lancôme Rénergie Eye, Night & Triple Serum

For the first time, anti-aging eye cream, night cream and lightweight serum is included in the sale.

Murad AHA/BHA Exfoliating Cleanser

Only online, shop this exfoliating cleanser with a trio of exfoliating acids and Jojoba beads for the smoothest skin ever.

Bobbi Brown Crushed Oil-Infused Gloss

Choose from 10 shades of sheer, ultra-shiny gloss shades and three shimmer hues.

Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil

This brow-filling and shaping eyebrow pencil comes in 12 natural-looking shades.

IT Cosmetics CC+ Cream Illumination SPF 50+

Have you tried the glowy version of this cult-fave CC cream yet? Now’s your chance!

Tarte Maracuja Juicy Lip Plumping Gloss

For the first time, this TikTok-vital plumping lip gloss — that smells like vacation — is included in the sale.

Tula The Cult Classic Purifying Face Cleanser

Fans of this cleanser swear by the way it removes dirt, impurities and makeup without stripping the skin.

Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen

For the first time, Shiseido’s ultra-popular invisible sunscreen is half off.

KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

This transfer-resistant gel pencil eyeliner comes in 11 shades.

Sunday Riley Ice Ceramide Moisturizing Cream

Heads up, dry skin babes. For the first time, Sunday Riley’s ceramide-enriched moisturizer is included in the sale.

L’Occitane Almond Shower Oil

Another “first time steal” is this hydrating and yummy-smelling luxe shower oil.

Dermalogica Daily Glycolic Cleanser

Another first-timer, this brightening cleanser with alpha hydroxy acid (AHA).

Urban Decay Cosmetics 24/7 Eyeshadow

These single shadows went viral on TikTok — for good reason. Try one of the 23 shades for half off.

St. Tropez Self Tan Purity Bronzing Water Face Mist

It’s almost summer. Fake a bronze glow with this easy-to-use clear facial mist.

Benefit Cosmetics Select POREfessional Primers

Shop Hydrating, Pore-Minimizing and Lite Ultra-lightweight face primers for their cheapest price yet.

Tula 24-7 Moisture Hydrating Day & Night Cream

Only online, grab this best-selling moisturizer packed with probiotics and superfoods.

Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer

You’ve seen your favorite TikTokers use this all-in-one eye cream as a makeup primer to reduce the appearance of fine lines.

Tarte Shape Tape Concealer

Cult-faves Shape Tape Full-Coverage Concealer and Ultra Creamy Concealer are half off. Stock up!

Lancôme Lash Idôle Mascara

Another “first time steal,” Zendaya’s favorite Lash-Lifting & Volumizing Mascara (and the waterproof version!) are half off.

EXTENDED DAY!

It’s no April Fool’s joke. For the first time, Ulta Beauty expanded its 21 Days of Beauty event to…day 22. You get one more day to shop 50 percent off more than 10 faves, including Benefit Cosmetics WANDERful World Silky-Soft Powder Blush, Anastasia Beverly Hills
Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie, IT Cosmetics CC+ Cream Illumination SPF 50+ and so much more.